Google has based its business around ad supported services with the few exceptions of its search appliances. Now Google seems to be pushing towards a dual business model in which it provides some free ad supported services and other ad free services in return for a fee. Google is now offering a business edition of Google Apps.
The premier edition of Google Apps is costs $50 per user account per year. The standard edition is free and is supported by ads. Here is a comparison between the two editions.